INTRODUCTION

Today’s competitive environment demands increased and aggressive selling power from the sales and marketing team. Finding out what people need and giving it to them is all what is required. There is need to upgrade the skills of sales persons regularly to enable them meet the increasing demands of the ever changing and dynamic market.

This course addresses the challenges of selling goods, services or capital equipment in the modern dispensation. Salespeople will also be shown how to operate professionally and profitably in the most competitive selling situations.

OBJECTIVES

At the end of the course, participants will be able to

• acquire new skills with which to improve exceptionally in their sales performance
• learn how to transform from basic selling into relationship selling and management
• know how to plan and get well organized in the sales function
• skillfully handle and manage difficult customers