CREATIVITY AND COMPETITIVE STRATEGIC THINKING: TOOLS FOR ORGANIZATIONAL EXCELLENCE

INTRODUCTION

The rate of change in the global operating environment, and particularly Nigeria in this democratic dispensation, demand that only organizations which kit their employees to “search, recognize and leverage new opportunities before anyone else, can actually survive and attain growth in the face of very intense competition in the market place.

Thus, there is the need for creative and competitive strategic thinking on the part of senior and top management staff.

OBJECTIVES;

At the end of the programme, participants will

  • identify the steps involved in the creative process, and when to apply them to work related situations
  • harness creativity tools and focus such on organizational problems
  • identify procedures which encourage and foster creativity
  • develop programmes which ensures availability of key resources necessary for innovation

scanning the operating environment for opportunities and leveraging on them in a timely fashion